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MP3: The Love Language – Lalita

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MP3: The Love Language – Manteo

Photo credit: Greg Szeto, Love Language at the Ottobar playing a fantastic set with Avocado Happy Hour (more pictures here)

There’s something undeniable about a well-executed pop song. There’s this assured quality in how pop feels, you begin to believe that there’s a normative characteristic about the music, that everyone should like a good pop track.

Raleigh’s The Love Language make music that fits this description like a pair of one-size-fits-all gym shorts. They apply the now-popular lo-fi fuzz filter to the beat-to-death standards of indie pop. Sounds worn and unoriginal right?

Wrong.  The Love Language’s greatest talent is their ability to inject some much-needed vitality into otherwise mundane breeds of indie music, making for a wholly delightful listening experience.

I, for one, cannot understand why anyone would/could/should ever dislike the batshit-giddy beach pop beats of “Lalita.” A few lone rapid strums of an acoustic guitar open the floor for an overdriven surf-pop riff larger and brighter than my radio station’s marketing director (whom I’m beginning to suspect is at least half-giant). The song continues in the same euphoric fashion for the next three minutes, with a verse catchier than that deadly swine flu from hell, and a chorus that belongs in a summer blockbuster’s soundtrack.

From what I’ve heard, The Love Language’s success has to do with their mood-enhancing vocals much of the time. While I’m still not certain what fuzzed-out voices do to us, or why they do it, I surely hope they never stop.

Check their new music video for song “Sparxxx” after the jump.

The Love Language “Sparxxx”

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